Enhancing HCP Interaction and Engagement at Trade Shows for Verona Pharma
CASE STUDY
Client: Verona Pharma
Category:
Date:
Overview
Verona Pharma required a digital innovation to improve HCP engagement during and after trade shows, ensuring that leads were effectively followed up and consistent sales messaging was delivered across the board.
PROJECT BRIEF
Objectives
Increase HCP engagement before, during, and after professional events.
Align the educational experience with HCPs’ behavioral habits.
Make learning processes fun and memorable.
V-UNITE SOLUTION
V-Unite crafted a rich and action-oriented virtual experience that:
Created an immersive unbranded tour for HCPs.
Built a convention-like experience with avatars of target demographics, showcasing symptoms.
RESULT
A noticeable increase in HCP traffic during trade shows.
Improved quality of interactions at trade show booths.
Higher post-event follow-up appointments due to increased engagement.
Bring your event into a world full of virtual possibilities.
