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Streamlining Success: Jan Marini Skin Research Boosts Sales and Training Efficiency with a Centralized Platform

CASE STUDY

Client: Jan Marini Skin Research
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Date:

Overview

Jan Marini Skin Research partnered with V-Unite to streamline and enhance their onboarding and training processes. With the goal of improving both internal operations and customer experience, the company leveraged a unified virtual platform to centralize their onboarding, learning, and marketing activities.

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PROJECT BRIEF

Objectives

  1. Accelerate Sales Team Onboarding: Provide a seamless experience for sales team onboarding, enabling them to become revenue-generating 25% faster.
  2. Enhance Learning for Healthcare Professionals (HCPs): Create an immersive and enhanced learning experience for their domestic and international customers, specifically healthcare professionals.
  3. Simplify Platform Management: Reduce costs and complexity by centralizing marketing, onboarding, and training content into one platform.
  4. Customized Training Journeys: Develop customized training journeys for various audiences, including restricted-access options for specific segments.
  5. Reward and Incentivize Participation: Implement a points-based tracking system for employees and HCPs, enabling them to earn CME/CPD certifications and other rewards.
  6. Support through Automation: Utilize two virtual assistants to streamline onboarding for new customers, provide online support, and identify cross-selling opportunities through platform engagement.

V-UNITE SOLUTION

Through the partnership with V-Unite, Jan Marini Skin Research implemented a single, integrated digital platform that:

  • Accelerated Onboarding: Sales teams could now onboard quickly and efficiently, reducing the time needed to start generating revenue by 25%.
  • Immersive Learning Environment: Healthcare professionals (HCPs) experienced interactive digital rooms, where they engaged with training materials, making learning more effective and memorable.
  • Centralized Platform: By consolidating multiple platforms into one, the company reduced both operational costs and the complexity of managing various systems.
  • Custom Training Journeys: Different audience segments, including those with restricted access, were provided with tailored training modules.
  • Automation for Support: Virtual assistants facilitated smooth onboarding and customer support, while helping identify cross-selling opportunities through advanced analytics and engagement tracking.

RESULT

The integration of V-Unite’s virtual platform delivered significant benefits for Jan Marini Skin Research:

  • 25% Faster Revenue Generation: Sales teams became revenue-generating more quickly due to streamlined onboarding processes.
  • Enhanced Global Reach: The improved learning experience led to higher engagement from both domestic and international healthcare professionals.
  • Operational Efficiency: Centralizing all training, marketing, and onboarding on one platform resulted in cost savings and simplified operations.
  • Improved Customer Satisfaction: Healthcare professionals and employees alike benefited from rewards, certifications, and a more engaging learning journey.
  • Increased Support and Cross-Selling: The virtual assistants provided comprehensive onboarding support and identified cross-selling opportunities, further boosting revenue.

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